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BASF restructures in Brazil

BASF has restructured its crop protection business in Brazil in order to bring it closer to its main markets, the company says. They range from cereals and soybeans to coffee and sugar cane. There are two new divisions: cereal product sales, focusing on key regional markets for the company; and specialist businesses, which will concentrate on specific crops. BASF’s vice-president of crop protection in Brazil, Maurício Russomanno, says the move will allow the company to implement projects more swiftly as teams will be focused on the needs of customers. The company anticipates higher sales and profits. “This model will speed up decision-making, and we expect it to result in above-market growth,” he says.



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