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Marketing generic products: A transatlantic comparison

Generic animal health products are accounting for a greater proportion of animal health industry sales. In this article, Joshua Forster, Regulatory Executive of Cyton Biosciences, a Knoell Consult company, and Hope Baird, Regulatory Consultant from Shotwell and Carr, LLC, also a Knoell Consult company, compare and contrast the different marketing authorization procedures for generic products in the EU and US markets.


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