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2011 animal health industry rankings: Plot thickens with big changes still to come

The biggest positional change in Animal Pharm’s animal health industry sales ranking for 2011 reflected the continuing rise of Elanco. Pfizer, for much of 2010-11 the focus of demerger speculation, was boosted by the addition of Alpharma and turned in another impressive operational performance. Most of the leading companies did likewise. Informa principal analyst Ashley Yeo digests the figures


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