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German animal health industry: High pressure moving in from the Rhine valley

German animal health industry association (BfT) chief executive Martin Schneidereit has presided over an unbroken sequence of sales rises in that country since assuming the role 20 years ago. But veterinary companies remain shackled by a regulatory burden that is too high and political decision-makers that need to listen more to industry’s valid views. In such an environment, the BfT chief needs to bring to bear all his experience in efforts to improve the operating framework for manufacturers. Interview by IBI principal analyst Ashley Yeo
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