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Merial breaches NOAH (National Office of Animal Health) advertising code

Merial Animal Health's UK division has been ordered to withdraw advertising materials for two equine influenza vaccines containing alleged exaggerated claims on the efficacy of the products. The National Office of Animal Health (NOAH) code of practice committee upheld a complaint by one of its main competitors, Intervet, over promotional activities for Merial's ProteqFlu and ProteqFlu-Te vaccines.



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