The right place at the right time: Interview with VetPlus' Bo Bronserud
Bo Bronserud has worked in the animal health industry for close to 20 years. He began his career with the veterinary instrumentation specialist Jorgen Kruuse in his native Denmark. After moving to the UK, he held positions with the veterinary wholesaler VetDrug and the premium pet food firm The Iams Company. In 2001, he became managing director of VetPlus, part of the Tangerine group.