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Zoetis' UK digital technology hub is driving innovation in a competitive space

Nearly two years ago, Zoetis established a digital innovation hub in London. This initiative stood out for many reasons as it tapped into a budding part of the animal health industry – one more linked to customer experience and digital technology than medicines and vaccines. Animal Pharm editor Joseph Harvey was given an overview of why this digital hub is a crucial part of innovation at Zoetis.

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