AB Vista climbs to second in global phytase rankings
Strong sales growth of its lead product has helped UK-headquartered animal nutrition business AB Vista rise to second in the global phytase market.
In the last year, the performance of the Quantum Blue feed enzyme has helped AB Vista climb above Royal DSM into second position. The firm now sits behind DuPont Danisco, which is the leader in the phytase sector.
The key markets for Quantum Blue over the past year have been across Europe and Asia, a spokesperson for AB Vista told Animal Pharm. The target species for Quantum Blue are the pig and poultry sectors. According to AB Vista, 90-95% of feed for poultry includes a phytase. In the swine industry, phytases have a 75-80% market penetration.
The firm said the key characteristic of Quantum Blue helping it expand its sales base is its high affinity to phytate – an 'anti-nutrient' that binds minerals in the animal's digestive tract and makes them less available. The product works with the animal's digestive system to unlock all six phosphorus molecules. In turn, this releases inositol and valuable nutrients that would otherwise stay bound to phytate.
There are currently only around seven major players in the global phytase market – compared to the space for businesses in non-starch polysaccharide (NSP) enzymes, which is much more fragmented. This is due to the young nature of the phytase market, which has only been developing since the 1980s.
The size of the phytase market has allowed AB Vista to move up the rankings fairly rapidly – Quantum Blue was launched in 2012.
The firm's managing director Richard Cooper said: "It's now even clearer that we should be measuring phytate levels in diets in order to get a better picture of the anti-nutritional factors present. We've been working with our customers on raw material and complete feed analysis and product application to unlock as much nutritional and economic value as possible from feed.
"We've seen the average dose per ton of Quantum Blue phytase increasing markedly, as customers are taking advantage of the extra-phosphoric effects on nutrient digestibility and animal performance."
Marlborough-based AB Vista is a subsidiary of AB Agri, which itself is the agriculture division of Associated British Foods. AB Agri's subsidiaries operate in over 65 countries and employ more than 2,000 people.