Animal Pharm is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


MSD: Future of pet care lies in connected digital ecosystem, prime opportunity for animal health

A closer look at the influence of millennials, the evolution of the pet tech space into a network of connectivity that is engaging owners and veterinarians, and transformation in the playing field.

David Hallas has been leading MSD Animal Health's Sure Petcare business since June 2019. He describes the division as a small, rapidly growing start-up overlapping pet technology and the traditional animal health business that sits within MSD. Animal Pharm analyst Sian Lazell listened to his views on the growing digitization of veterinary care.


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts