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MSD: Future of pet care lies in connected digital ecosystem, prime opportunity for animal health

A closer look at the influence of millennials, the evolution of the pet tech space into a network of connectivity that is engaging owners and veterinarians, and transformation in the playing field.

David Hallas has been leading MSD Animal Health's Sure Petcare business since June 2019. He describes the division as a small, rapidly growing start-up overlapping pet technology and the traditional animal health business that sits within MSD. Animal Pharm analyst Sian Lazell listened to his views on the growing digitization of veterinary care.

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