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Microwave artichokes

This article was originally published in Foodnews

US-BASED Ocean Mist Farms plans to introduce a microwaveable artichoke bag at the Produce Marketing Association (PMA) Fresh Summit in October in Atlanta. The Season & Steam bag features two fresh, cleaned and trimmed globe artichokes ready to cook. It is a finalist in PMA’s annual innovation in packaging awards competition, the company said in a statement. The packaging allows consumers to open the bag, season the artichokes and reseal before steaming by microwave. “Consumer research told us that many shoppers view prepping of artichokes as the major barrier to purchase,” Kori Tuggle, director of marketing and business development at Ocean Mist, said. “By doing the prep work, we make eating fresh artichokes easy and convenient.”

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