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Autocontrol dismisses general wellbeing claim on Spanish cheese

This article was originally published in Dairy Markets

By omitting to complement the general wellbeing claim made in the advertisement of El Ventero cheeses with a specific health claim as provided for in article 13 and 14 of the Regulation on health and nutrition claims, Forlasa was found to breach Community legislation and thus the principle of legality laid down in Article 2 of the Spanish Code for Advertising Conduct. This is the main conclusion of Autocontrol, the Spanish advertising industry self regulatory body, in a resolution, reports Dairy Markets' sister publication, EU Food Law.

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