Max writes on a range of issues affecting the meat and livestock industry for IEG Policy and IEG Vu. He began overseeing Agra Europe’s coverage of the sector in 2010 after eight years editing other Informa titles.
He previously lived and studied in South America and has worked on specialised meat and animal feed newsletters for Brazil’s Informa Economics FNP and Germany-based FO Licht. He has two Masters degrees – one from the University of London and the other from Brunel University.
As well as market trends, he likes to explore the intersection between trade, politics and regulations on animal health and welfare. He most often writes about developments in the EU, but really enjoys uncovering news from further afield, especially Latin America, Asia and Russia.
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Latest From Max Green
EU exports of live cattle will decline over the coming decade as concerns over animal welfare help push the industry to ship beef rather than live animals.
Brazilian beef exports should close this year setting new records in terms of both volume and value – and recent double-digit growth rates look set to be matched in 2020.
Netherlands-based Van Loon Group (VLG) has announced plans to take over Verhey Vlees, a family-owned beef packer based in the southern Limburg province.
Avian flu has been detected in the UK for the first time in more than two years.
Pig farmers in Germany are calling for fences to be built in parts of western Poland to stop wild boar from carrying African Swine Fever (ASF) towards the German border.
Prices of cattle and beef slipped back in Brazil in the first week of December, partially reversing some of the unprecedented increases seen last month.