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Max Green


Max writes on a range of issues affecting the meat and livestock industry for IEG Policy and IEG Vu. He began overseeing Agra Europe’s coverage of the sector in 2010 after eight years editing other Informa titles.

He previously lived and studied in South America and has worked on specialised meat and animal feed newsletters for Brazil’s Informa Economics FNP and Germany-based FO Licht. He has two Masters degrees – one from the University of London and the other from Brunel University.

As well as market trends, he likes to explore the intersection between trade, politics and regulations on animal health and welfare. He most often writes about developments in the EU, but really enjoys uncovering news from further afield, especially Latin America, Asia and Russia.

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Latest From Max Green

Brazilian beef market update: limited price gains fail to lift spirits

Negative pressure on cattle prices started to ease in some parts of Brazil last week - but with the economy still struggling, experts see little chance of a sustained recovery.

Brazil Cattle & Beef

Transgenic pigs pollute less and grow quicker, Chinese researchers find

Genetically engineering pigs so they can better digest their food could significantly reduce the pork industry’s environmental impact, Chinese researchers have found.

Hogs & Pork China

Ukrainian pork producer expands with IFC backing

Ukrainian pork producer Nyva Pereyaslavshchyny is to roll out a major expansion program with backing from the World Bank’s investment arm, the IFC.

Ukraine Hogs & Pork

Brazilian truckers' strike forces meat plant closures

A strike by Brazilian truck drivers is causing serious disruption to the country’s meat and poultry industries.

Brazil Hogs & Pork

Russian embargo on Brazilian meat looks set to be lifted

After almost six months in place, Russia’s embargo on Brazilian beef and pork looks set to be lifted within the next few days.

South America Europe

Blockchain could improve halal traceability, technology firm says

With Muslim consumers seeking stronger assurances over the authenticity of Halal meat products, blockchain technology is increasingly being seen as an answer to global compliance issues.

International European Food Law
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