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Max Green


Max writes on a range of issues affecting the meat and livestock industry for IEG Policy and IEG Vu. He began overseeing Agra Europe’s coverage of the sector in 2010 after eight years editing other Informa titles.

He previously lived and studied in South America and has worked on specialised meat and animal feed newsletters for Brazil’s Informa Economics FNP and Germany-based FO Licht. He has two Masters degrees – one from the University of London and the other from Brunel University.

As well as market trends, he likes to explore the intersection between trade, politics and regulations on animal health and welfare. He most often writes about developments in the EU, but really enjoys uncovering news from further afield, especially Latin America, Asia and Russia.

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Latest From Max Green

EU to export more beef, fewer live cattle over next decade

EU exports of live cattle will decline over the coming decade as concerns over animal welfare help push the industry to ship beef rather than live animals.

EU Cattle & Beef

Brazilian beef exports to maintain double-digit growth

Brazilian beef exports should close this year setting new records in terms of both volume and value – and recent double-digit growth rates look set to be matched in 2020.

Brazil Cattle & Beef

Dutch Van Loon Group plans beef firm acquisition

Netherlands-based Van Loon Group (VLG) has announced plans to take over Verhey Vlees, a family-owned beef packer based in the southern Limburg province.

Netherlands Cattle & Beef

UK reports first avian flu outbreak since 2017

Avian flu has been detected in the UK for the first time in more than two years.

United Kingdom European Agricultural Policy

German pig farmers want fences to combat Polish ASF threat

Pig farmers in Germany are calling for fences to be built in parts of western Poland to stop wild boar from carrying African Swine Fever (ASF) towards the German border.


European Agricultural Policy European Food Law

Brazilian beef market update: Prices ease back amid buyer resistance

Prices of cattle and beef slipped back in Brazil in the first week of December, partially reversing some of the unprecedented increases seen last month.

Brazil Cattle & Beef
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